MEDIA RELEASE

For Immediate Release

July 26, 2021

Contact: Jethro Rothe-Kushel, Director of Communications
(213) 247-0482, jrothe-kushel@dcba.lacounty.gov

Keven Chavez, Public Information Officer (213) 974-9699, kchavez@dcba.lacounty.gov

Get Ahead LA Connects County Residents in Need with Free
Financial Resources

LOS ANGELES – The COVID-19 pandemic has brought significant financial challenges to many residents of Los Angeles County. To combat these challenges, the LA County Department of Consumer and Business Affairs’ Center for Financial Empowerment (CFE) is pleased to announce Get Ahead LA, a campaign to safely guide LA County residents to the financial resources they need to reach their financial goals.

“As COVID-19 expanded throughout LA County last spring, hundreds of thousands of County residents lost jobs and income,” said Supervisor Sheila Kuehl. “Many of these families are still working hard to pay down debts, hold on to their homes, and recover financial stability. Get Ahead LA is a one-stop-shop for financial advice. It’s totally free and available to any County resident who can use a financial hand up right now.”

“As LA County's economy is making positive steps toward recovery, there are still many residents struggling to get by,” said Rafael Carbajal, Director of the Los Angeles County Department of Consumer and Business Affairs. “That's why we have launched Get Ahead LA, delivering free financial resources at your fingertips.”

Through Get Ahead LA, County residents can get connected to free financial resources that can help them get back on their feet. Whether it’s rental or food assistance, financial counseling, or help finding a job, Get Ahead LA can help people access the programs they need to get ahead. LA County residents can find important resources to help them manage their unique financial challenges. Get Ahead LA will help residents find free resources including:

  • Debt management and wealth-building;
  • Income boosts;
  • Housing stability;
  • Safe financial products; and
  • Health services.

Get Ahead LA is a free, user-friendly online service available today at GetAheadLA.org.

Users can also take advantage of the L.A. County Financial Navigators program, operated by CFE in partnership with Cities for Financial Empowerment Fund (CFE Fund). L.A. County residents can access the L.A. County Financial Navigators program today by simply completing a short online request form at dcba.lacounty.gov/financial-navigators. The call center is also available to provide assistance in completing the form at (800) 593-8222.

A comprehensive social media toolkit for Get Ahead LA can be accessed here.

For more information on the Center for Financial Empowerment, visit dcba.lacounty.gov/financial-empowerment.

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The County of Los Angeles Department of Consumer and Business Affairs (DCBA) has served Los Angeles County since 1976. We serve consumers, businesses, and communities through education, advocacy, and complaint resolution. We work every day to educate consumers and small business owners about their rights and responsibilities, mediate disputes and investigate consumer fraud complaints. We enforce the Minimum Wage and Rent Stabilization ordinances in unincorporated Los Angeles County. For more information, visit dcba.lacounty.gov.

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